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Future Proofing Web Design to Maximize Profits

Future Proofing Web Design to Maximize Profits


Creating an online presence on the web with your dedicated server provider can be a difficult project to start on. You want to make sure that the format or web design you are going to build on is something you can continue to use and develop in the future and not end up with a format or design that will be outdated or no longer supported. This has gotten a little easier as the Internet and web browsers have defined standards that have become more universally accepted.


However, if you had a website design that was largely based on flash for example, many Apple devices would be unable to display your site since Apple is not supporting this flash format on any of their iPhones or iPads. In this instance a possible redesign would be necessary or possibly a domain forwarding/redirecting service would need to be setup to take the Apple mobile user to that part of the site that can be viewed on those portable devices. This can be a time consuming and unfortunate consequence of software or code that is not accepted by all devices.


The mobile user is becoming much more common and simply a large part of the web browsing community and needs to be seriously taken into consideration in the early stages of web site design. As mentioned earlier, it is possible to simply create a web site forwarding service for the domain. When a visitor views the web site through a particular mobile device, it is possible to “instruct” the dedicated server to forward the visitor to the mobile version of that site. Consequently the online business or eCommerce site will not loose the visitor and possible lead or sale because the site does not display properly on that device. There are a number of options but a few essential ones will be discussed in this article as follows:


  1. Script. A small amount of code or what is known as a script can be placed on the main index page of the site that your dedicated server is hosting. If a mobile device is detected, the script will tell the dedicated server to forward the user to the mobile version of that web site. This is a simple and very cost effective solution but may not necessarily be the best way to go about it. You will need to know how to place the code into your site, and it may need to be placed on every single one of your pages on your site as not every visitor is necessarily going to be entering or visiting your site via the index page. It is also possible that the particular code being used on the site will not recognize that mobile device and still load up the main site for mobile users.


  1. goMobi. They offer a service that will let you redesign your web site via their own online web design software. The key here, is to keep your mobile site simple, fast loading and easy to navigate. When a visitor is using a mobile device, having to wait for a site or each page to load can be annoying, especially to the impatient browser who just recently zipped through other competitor sites because those web sites were optimized for mobile browsing and loaded quickly and is expecting the same with yours. This does also require a little bit of knowledge involving a few changes with your domain registrar but your dedicated server hosting provider should be able to assist you in setting this up for you. goMobi should be able to help you be sure your site loads up properly for each device, either for smartphones, tablets or desktop and laptop computers.


  1. WordPress. They actually have a feature, (and this does indeed depend on the WordPress designers) that will redesign your WordPress design in realtime as you browse the site. The screen resolution or windows size is detected in realtime and adjusts the web page as needed. This can even be viewed in a web browser on a desktop computer as you adjust the browser window. Even as you change your mobile phone from horizontal viewing to vertical viewing the WordPress design will change in real time. For example, the navigation bar towards the top can simply change to a single drop down menu as there would not be room to place all navigation links at the top. Images are not only changed in size but also may be rearranged for a better fit. Again, make sure the WordPress designers are creating WordPress templates that adjust to screen size; many WordPress design templates do not do this automatically.


Design is an extremely important factor in converting visits into leads, and leads into sales. If the customer is not able to navigate your site in an easy and straightforward manner regardless of what device is being used, then unfortunately and with almost absolute certainty the customer will look elsewhere on the Internet, and most likely it will be your competitor just below you on that Google search. If your web site design is not up to par, then the rest of your business will have a much more difficult time trying to make up for it.


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